“I used to joke with the guys in SAM about the time difference between London and Belfast. Of course, the time difference is zero – but the time difference between using SAM Zero and any other product on this job has been huge!”

When ABL Doors looked to achieve high quality at a reduced cost on a large premium development in London, SAM Zero provided exactly what they were looking for.

The challenge:

To minimise the finishing time required on door set installation while achieving a high-end finish for a 265-unit luxury apartment development in West London.

The Back Story:

ABL Doors was contracted to deliver and install finished door sets throughout a luxury 265 apartment development in ‘chi-chi’ West London. The company takes in all the door components – architraves, handles, etc. – finishes and assembles, then delivers and installs the fully finished door sets.

ABL Doors had a working relationship with SAM Mouldings but had only ever used SAM’s paint grade mouldings. ABL knew that it was going to take a team of 8 up to 10 months to complete the installation and any savings on finishing time per unit would amount to quite a saving. However, this could only happen if there was to be no cost to the standard of quality delivered on this high spec development.

The Solution:

Adrian, explains why they chose SAM Zero as their solution:

“We chose to work with SAM because we had a previous relationship and the product lent itself well to this development. SAM Zero matched the doors very well, but the real challenge was that we wanted to minimise finishing on-site – painting and things like that. SAM Zero was installed right at the last minute when all the other trades had gone through, which worked very well.

“We were effectively trialing the product on a large scale and it worked really well. There were lots of considerations – price being one, the availability of the product, and confidence that the consistency of the product and that it would be delivered on time. We felt that SAM Zero best suited our needs on this product.

“We considered 1) paint grade with painting on site 2) paint grade and off-site spray painting by a third party and 3) a foil product. With a site like this we do have a duty of care to explore all the options open to us, to make sure that our customers are getting the best product for their needs, so we did explore four or five different options. And it was SAM Zero we ultimately worked with.

“SAM added value to the project by saving time. That’s where the benefit really was. SAM Zero reduced the time for painting because it’s fully finished, which made the installation simpler. SAM did also come to the site and offered some support there as well.

“Because it is fully finished, you need to handle the product with a bit more care, but in terms of ease of installation from a door set point of view, it was no different to a paint grade product.

“We actually did two trial plots. On the first one, we installed the product and it was fairly new to us, how to handle the product and the differences in installation between it and the paint grade product. We weren’t really happy, so we agreed to do a second plot with the lessons learned from the first and the second one we agreed that that is what we would go on and supply.

“The installation has happened on target, availability has been very good and delivery hasn’t been an issue.

The Result:

ABL Doors have been delighted with how this ‘massive trial’ has worked out. They have increased their profit on the project while delivering a look that their client is delighted with.

As a result, ABL Doors are now specifying SAM Zero on two more developments – and are also going to trial SAM Wrap on another project.